what’s in a name

“We can’t go on together with suspicious minds.”

With his refrain, Elvis made it on position 29 of the The Cluetrain Manifesto. So, if suspicion can’t deliver the keys to conversation and common understanding, what can?

A word opposite to suspicion crossed my way (and mind) many times in the early days working across cultural bridges. The word stands for curiosity and empathy. It became a synonym for communication in challenging contexts. Ouverture.

And as the picture from Buenos Aires suggests: sometimes, ouverture requires an effort.